FASHION TRENDS AND MOMENTS THAT DOMINATED THE 2024 RACE

17 Jan, 2025, No comments

Just entering the New Year, but it seems that the trends from the old year still left echoes on the fashion race.

2024 marks a year that is not too explosive but enough to satisfy the souls of those who love fashion. "Renewing the old" - 2024 has brought back a series of items that were hot hits many years ago, but with a new and more modern look.

1. The return of "Leopard print"

One of the most prominent trends of Fall - Winter 2024, when the weather gradually becomes cold, items inspired by animals always bring a feeling of warmth but are no less fashionable. This trend seems to return like a cycle every time Fall - Winter comes.

2. Super mini shorts

Super short pants have become an indispensable item in the wardrobe of fashionable, individual girls. This trend emerged from the catwalks and was actively promoted by famous celebrities and fashionistas.

3. Mob Wife

Fur coats, animal prints, large gold jewelry, wine red lips,... have replaced the sleek, minimalist style of the Clean Girl style. Up to now, this trend has not shown any signs of cooling down and is still appearing densely on the streets.

4. Flaunt your girls

See-through designs are gradually becoming a trend when large and small fashion houses all favor this bold, liberal style. Some fashion houses will combine see-through designs with lace to add elegance and nobility. Others like to combine thin tulle with the "No Bra" trend of women, creating provocative masterpieces. A typical example is the Fall 2024 Ready-to-wear collection of Saint Laurent.

5. The color of the year "Cherry Red"

If Barbie core pink dominated the fashion runway in 2023, then in 2024 we have the color "Cherry Red" appearing densely on all large and small catwalks, on the streets and promoted by fashionistas around the world.

It is predicted that in 2025, the color trend of the year will be "Mocha Mouse Brown" according to Pantone.

6. "Big Shoulder Energy" and the return of Bella Hadid

Classic tailored suits with a "big shoulder" jacket design become a beauty that is both elegant, modern and individual. In addition to the "neat and formal" combinations, fashionistas also add accessories and a variety of other items combined with vests, creating a highly personal and fresh fashion look.

Leading this trend is the Saint Laurent fashion house, it seems that 2024 is a successful year for this luxury fashion brand, when every collection has made a big splash. The return to the runway after a temporary break of model "Bella Hadid" also left a lot of attention, her performance style proved the title of "Most successful new generation model" at that time.

If you still don't have a combination to wear for the upcoming Lunar New Year 2025, don't hesitate to try these styles right away! Let Gem know which trend you like the most.

THE 2024 VICTORIA'S SECRET FASHION SHOW

18 Oct, 2024, No comments

The iconic Victoria’s Secret show returned after a six-year hiatus on Tuesday night in NYC. Along with lacy lingerie and larger-than-life angel wings, models like Adriana Lima, Candice Swanepoel, Tyra Banks, Gigi and Bella Hadid made a splash in their impressive comeback.

Besides, we also got to admire iconic "Old Angels" and a host of up-and-coming new generation models at this year's show such as: Behati Prinsloo, Alessandra Ambrosio, Eva Herzigova, Doutzen Kroes, Joan Smalls, Taylor Hill, Irina Shayk, Barbara Palvin, Jasmine Tookes, Imaan Hammam, Vittoria Ceretti, Anok Yai,... And it was impossible not to mention the impressive debut of "A Rock Star Trapped In A Supermodel's Body" - Kate Moss on this catwalk.

In addition, Victoria's Secret also brought in plus-size and transgender models, which showed a new step in creating a diverse beauty standard.

And now, let's admire those angelic beauties below:

ON STAGE

BACKSTAGE

RHODE'S UNIQUE MARKETING STRATEGY

14 Aug, 2024, No comments

When talking about Rhode, we immediately think of items that have made a splash such as: the lip balm is full of succulence, unique phone cases or Peptide Glazing Fluid serum bottles that are sold out on all fronts,...

But how did an emerging brand founded by Hailey Bieber become so highly sought after?

The answer is: Rhode's creativity in design and marketing campaigns

Rhode's marketing strategy is what makes the brand "different" from the current fast-paced cosmetics business market. "PR power" comes from celebrities, taking advantage of her existing influence, along with extensive relationships in the Celeb and KOL world, Hailey Bieber has helped Rhode quickly reach "beauty enthusiasts" around the world.

Along with the development of the "Clean Girl" makeup movement created by Justin Bieber's wife, Rhode seems to become the brand that represents this makeup style.

"Trendsetter" is an important keyword in Rhode's marketing and communication strategy. Since the launch of the Peptide Lip Treatments ( Lip Tints ) and "special" phone cases with shelves that can push the lipstick inside, allowing users to carry two items at the same time. This duo has gone viral with active promotion from Hailey Bieber and famous It-girls.

What's more special is that "Rhode's lip case" can only fit the brand's Peptide lipstick line, which encourages people to buy two products at once to own this trendy duo.

Rhode shows us that " just stand in front of the mirror and hold up the phone with Rhode's lip case, no matter how simply you dress, you will still look really trendy. "

In addition, Rhode's packaging also received many compliments. Rhode has succeeded in catching the eyes of "beauty lovers". Besides, the brand also has a series of unique campaigns such as: opening its own photobooth at famous locations and major music festivals; or let the Rhode logo appear on all major streets and many other campaigns.

This helped Rhode leave many special marks in the competitive cosmetics industry at that time and significantly increase brand value.

THE MOST IMPRESSIVE LOOKS AT THE 2024 MET GALA

7 May, 2024, No comments

With the theme " Sleeping Beauty: Reawakening Fashion " (The Graden of Time), the stars wore long-standing costumes that were once "sleeping in the archives" of famous fashion houses. Besides, there are also new costumes, inspired by the exhibition at The Met museum.

Let's admire those splendid beauties below