VICTORIA'S SECRET FASHION SHOW 2025
From backstage beauty to runway radiance, the Victoria’s Secret Fashion Show 2025 lit up the night of October 15th with unforgettable moments and newly iconic looks. This highly anticipated return brought a fresh energy to the lingerie runway, blending timeless glamour with bold reinvention.
Join Gem as we revisit the dazzling highlights — from intimate behind-the-scenes glimpses to the Angels owning the spotlight.
BACKSTAGE


































ON STAGE

















































THE MOST OUTSTANDING RUNWAYS AT SPRING-SUMMER FASHION WEEK 2026
The Spring-Summer 2026 Fashion Week season officially came to a close on October 7th, with Meryll Rogge presenting the final show in Paris.
Let’s take a look back at the unmissable collections from some of the season’s standout fashion houses.
Source: Catwalkats,fashionist_styles,gabsposted and official pages of fashion houses.
1. The Attico: SS26 Collection











2. Alexander McQueen: SS26 Collection










3. Dilara Findikoglu: SS26 Collection
4. Balmain: SS26 Collection









5. Dolce & Gabbana: Women's SS26 Collection








6. Mugler: SS26 Collection








7. Elie Saab: SS26 Collection
8. Saint Laurent: Women's SS 2026 Collection








9. Schiaparelli: Ready-to-wear SS26 Collection








10. Boss: SS26 Collection







FASHION TRENDS AND MOMENTS THAT DOMINATED THE 2024 RACE
2024 marks a year that is not too explosive but enough to satisfy the souls of those who love fashion. "Renewing the old" - the year revived a host of once-iconic pieces, each reimagined with a fresh, modern twist.

1. The return of "Leopard print"
One of the most prominent trends of Fall - Winter 2024, when the weather gradually becomes cold, items inspired by animals always bring a feeling of warmth but are no less fashionable. This trend seems to resurface like clockwork every time the colder seasons arrive.

2. Super mini shorts
Super-mini shorts have become a must-have item in the wardrobes of bold and fashion-forward girls. Originating from the runways, this trend quickly spread thanks to celebrities and fashion influencers enthusiastically embracing it.

3. Mob Wife
Fur coats, animal prints, large gold jewelry, and deep wine-red lips… have officially replaced the sleek minimalism of the Clean Girl era. To this day, the Mob Wife aesthetic shows no sign of slowing down and continues to dominate street style worldwide.

4. Flaunt your girls
See-through designs have gradually taken over the runway, as major fashion houses embrace boldness and a sense of freedom in styling.
Some labels pair sheer fabrics with lace to enhance elegance and sophistication. Others, like Saint Laurent with its Fall 2024 Ready-to-Wear collection, combine delicate mesh with the “no-bra” trend to create daring and provocative fashion moments.

5. The color of the year "Cherry Red"
If Barbiecore pink reigned in 2023, then in 2024 we have the color Cherry Red - seen everywhere from high-fashion runways to everyday streetwear, and passionately adopted by global fashionistas.
It is predicted that in 2025, the color trend of the year will be Mocha Mouse Brown - according to Pantone.

6. "Big Shoulder Energy" and the return of Bella Hadid
Classic tailored suits with a "big shoulder" jacket design become a beauty that is both elegant, modern and individual. In addition to the "neat and formal" combinations, fashionistas also add accessories and a variety of other items combined with vests, creating a highly personal and fresh fashion look.

Leading this trend is the Saint Laurent fashion house, it seems that 2024 is a successful year for this luxury fashion brand, when every collection has made a big splash. The return to the runway after a temporary break of the model Bella Hadid also left a lot of attention - her unforgettable walk proves she truly deserves the title “The Most Successful Next-Gen Supermodel.”
If you still haven’t chosen your look for Lunar New Year 2025, don’t hesitate - try out one of these stylish trends now!
And don’t forget to tell Gem: Which trend is your favorite?
THE 2024 VICTORIA'S SECRET FASHION SHOW
The iconic Victoria’s Secret show returned after a six-year hiatus on Tuesday night in NYC. Along with lacy lingerie and larger-than-life angel wings, models like Adriana Lima, Candice Swanepoel, Tyra Banks, Gigi and Bella Hadid made a splash in their impressive comeback.
Besides, we also got to admire iconic "Old Angels" and a host of up-and-coming new generation models at this year's show such as: Behati Prinsloo, Alessandra Ambrosio, Eva Herzigova, Doutzen Kroes, Joan Smalls, Taylor Hill, Irina Shayk, Barbara Palvin, Jasmine Tookes, Imaan Hammam, Vittoria Ceretti, Anok Yai,... And it was impossible not to mention the impressive debut of "A Rock Star Trapped In A Supermodel's Body" - Kate Moss on this runway.
In addition, Victoria's Secret also brought in plus-size and transgender models, which showed a new step in creating a diverse beauty standard.
And now, let's admire those angelic beauties below:
ON STAGE
























BACKSTAGE

































RHODE'S UNIQUE MARKETING STRATEGY
But how did an emerging brand founded by Hailey Bieber become so highly sought after?
The answer is: Rhode's creativity in design and marketing campaigns


Rhode's marketing strategy is what makes the brand "different" from the current fast-paced cosmetics business market. Leveraging strong “PR power” from Hailey Bieber herself - her influence, celebrity network, and solid presence in the beauty community - Rhode quickly captured the attention of beauty enthusiasts worldwide.
Along with the rise of the "Clean Girl" makeup aesthetic, which Justin Bieber's wife helped popularize, Rhode seems to become the brand that represents this makeup style.


What’s even more clever is that the Rhode lip case only fits the Peptide Lip Treatment, encouraging customers to purchase both products to complete the trendy duo.
Rhode shows us that: "Just stand in front of a mirror holding a phone with the Rhode lip case - no matter how simple your outfit is, you’ll still look really trendy."



In addition, Rhode’s packaging consistently earns high praise. With its minimal yet premium aesthetic, the brand easily wins the hearts of "beauty lovers". Rhode has also launched a series of creative marketing campaigns including pop-up photobooths at iconic locations and major music festivals, and placing its bold logo visuals across city streets — all contributing to memorable brand recognition.
These strategies have helped Rhode make a significant impact in the competitive beauty market and greatly enhance its brand value.








THE MOST IMPRESSIVE LOOKS AT THE 2024 MET GALA
With the theme " Sleeping Beauty: Reawakening Fashion " (The Graden of Time), the stars wore long-standing costumes that were once "sleeping in the archives" of famous fashion houses. Besides, there are also new costumes, inspired by the exhibition at The Met museum.
Let's admire those splendid beauties below


















THE MOST IMPRESSTIVE FW24 COLLECTIONS
Fall-Winter 2024 showcased unforgettable moments that will be remembered long after the runway lights fade. Here are the collections that truly defined the season - iconic, innovative, and undeniably captivating.





We have a new website
This is our first blog post on our new website. Follow us for more details.


















