RHODE'S UNIQUE MARKETING STRATEGY
But how did an emerging brand founded by Hailey Bieber become so highly sought after?
The answer is: Rhode's creativity in design and marketing campaigns
Rhode's marketing strategy is what makes the brand "different" from the current fast-paced cosmetics business market. "PR power" comes from celebrities, taking advantage of her existing influence, along with extensive relationships in the Celeb and KOL world, Hailey Bieber has helped Rhode quickly reach "beauty enthusiasts" around the world.
Along with the development of the "Clean Girl" makeup movement created by Justin Bieber's wife, Rhode seems to become the brand that represents this makeup style.
What's more special is that "Rhode's lip case" can only fit the brand's Peptide lipstick line, which encourages people to buy two products at once to own this trendy duo.
Rhode shows us that " just stand in front of the mirror and hold up the phone with Rhode's lip case, no matter how simply you dress, you will still look really trendy. "
In addition, Rhode's packaging also received many compliments. Rhode has succeeded in catching the eyes of "beauty lovers". Besides, the brand also has a series of unique campaigns such as: opening its own photobooth at famous locations and major music festivals; or let the Rhode logo appear on all major streets and many other campaigns.
This helped Rhode leave many special marks in the competitive cosmetics industry at that time and significantly increase brand value.
